This blog post reframes self-discipline as an act of self-love, blending glow-up culture with sustainable wellness habits. With an emotionally fluent voice and sensory detail, it shows how daily routines can be transformed into rituals—and why slow progress deserves just as much celebration as overnight success.

A sharp, voice-driven blog post that explores how Gen Z creators use soft girl habits, storytelling, and “main character energy” to build brand identity online. This piece blends cultural commentary with content strategy to show how romanticizing your life isn’t delusional—it’s a modern marketing tool.

A fictional candle brand for the emotionally fluent and slightly unhinged.

Wicked Era came to life as a full-scale concept piece built to showcase emotionally intelligent, voice-driven copy. I developed the brand tone, wrote product descriptions that read like diary entries, crafted packaging copy with bite, and built out a themed email campaign. This case study highlights how I create cohesive voice systems across every touchpoint—while still making the reader feel something.