Hi, I’m Gianna — a copywriter who writes like she has something to prove. Because I do.

I specialize in voice-first, emotionally fluent brand copy that knows exactly who it’s talking to and isn’t afraid to flirt a little. If you’ve ever laughed at a candle label, bought a serum because of the tagline, or added a tote bag to your cart just because the email subject line “got you” — that’s the kind of work I love to write.

I’ve built mocktail brands for spiraling girls in recovery, fragrance lines that smell like your ex’s apology text, and travel accessories for the emotionally unprepared but aesthetically advanced. Every brand I touch gets a personality: one that actually sells.

I don’t just write taglines. I build brand voices, launch campaigns, landing pages, product descriptions, and emotionally unhinged call-to-actions that make people feel seen.. and then buy.

I’m based in New York, raised on legal pads and lipstick, and currently taking on freelance and in-house opportunities that want a little more personality with their conversions.

TL;DR: I write copy that sounds like your smartest, funniest friend.